Vodafone Foundation Launches 'Red Rickshaw Revolution 2'!

The second edition of the ‘Red Rickshaw Revolution’ (RRR 2), a unique digital campaign to celebrate the achievements of ordinary women accomplishing extraordinary feats across India, was launched by Vodafone Foundation. Anita Sankapale, the young woman sarpanch from Bhawan village near Aurangabad was recognized for her commitment towards community development work and initiatives regarding issues like permanent roads, street lights, water supply and sewage system in the village.

According to the Vodafone Foundation officials, the campaign will virtually traverse 7 states and cover Aurangabad (Maharashtra), Alwar and Baran (Rajasthan), Mandvi (Gujarat), Raigarh (Chhattisgarh), Kolaras and Pohra (Madhya Pradesh), Keonjarh and Bhadrak (Orissa) , South 24 Parganas and Kolkata (West Bengal), where Women leaders from these areas will be recognised. The ‘Red Rickshaw Revolution’ (RRR 2) replicates the spirit of RRR 1 in its vision of empowering women of India. As the Indian government mandates that 50% of all village heads or Sarpanches be women, and 80% of all farmers in India are women, the focus of ‘Red Rickshaw Revolution2’ (RRR2) is Women leaders/Farmers and Agriculture. The campaign celebrates achievements of 20 inspirational women leaders/farmers from various parts of the country.

Sharing insights on this unique initiative, Rohit Adya, Director, External Affairs, Vodafone India, said, “With the phenomenal response we received during the Red Rickshaw Revolution activity last year, we realized the fire was already burning, all we had to do was to channelize it well and provide direction to the women superheroes we have in the country. A woman is the soul of the society and if we empower her the entire society is empowered. Last year this campaign managed to generate Rs 3cr for women empowerment projects, this year we have infused the Red Rickshaw Revolution with new elements and energy. Finding convergence with the objectives of Digital India campaign, ‘Red Rickshaw Revolution’ (RRR 2) will felicitate these change makers who are a perfect ambassador to propagate the application of mobile technology for governance amongst the village community and beyond. ”